Rasec Roofing & Fencing

Logo design for Rasec Roofing & Fencing based in Rogers, Arkansas that focuses on providing the Northwest Arkansas region with roofing and fencing services.

Our client needed a monogram type logo for they’re new corporate identity that was simple, yet creative to help the company stand out. They needed a logo that would look good on black trucks and to be eye catching as they’re vehicles drive throughout the area.

We designed this logo with the goal of showing roofing and fencing with a symbol and monogram. The client definitely wanted the logo to be a monogram so we sketched ideas based around it. We created a symbol around the monogram to be creative and memorable. We needed it to look like a fence and a roof but without it looking generic and too obvious. We made the symbol to have the shape of a fence and used color to make it appear as a rooftop as well. The use of color also makes it appear 3D since it appears as if the fence/rooftop symbol is coming out at you which will help attract the eye of potential customers.

Services Provided: Logo Design, Branding, art direction, digital content marketing strategy.